How would you use customer lifetime value (CLV) to make marketing decisions?

Medium difficulty

Medium questions delve deeper, challenging you to apply your knowledge to common scenarios. They test your ability to think on your feet and adapt your basic skills to real-world contexts.

Technical question

Technical questions probe into your industry-specific knowledge and skills. They require precise answers and are an opportunity to show your expertise and practical abilities in your field.

Here's a hint

To best answer this question, you should focus on explaining how CLV can inform budget allocation for customer acquisition and retention strategies. Highlight the importance of targeting high-CLV customer segments, optimizing marketing spend for...

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