What is the importance of crisis communication in PR?

Easy difficulty

Easy questions are your warm-up, designed to build confidence and ease you into the interview process. Think of them as a way to showcase your fundamental skills and basic knowledge.

Technical question

Technical questions probe into your industry-specific knowledge and skills. They require precise answers and are an opportunity to show your expertise and practical abilities in your field.

Here's a hint

Focus on how timely and effective crisis communication can protect a company's reputation and maintain public trust. Provide examples if possible.

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