Explain your strategy for building a long-term positive public image for a client in a controversial industry.

Hard difficulty

Hard questions require advanced understanding and critical thinking. Here, your problem-solving skills are key, as these questions often involve complex scenarios needing in-depth analysis and well-structured responses.

Technical question

Technical questions probe into your industry-specific knowledge and skills. They require precise answers and are an opportunity to show your expertise and practical abilities in your field.

Here's a hint

Discuss your general approach, but also mention specific tactics that can be adapted to various scenarios. Emphasize your understanding of PR fundamentals and the importance of consistency, transparency, and community engagement.

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