Interview questions asked at Citadel

What metrics and methods did you use to measure a campaign's effectiveness

How would you design a reverse logistics system for handling large volume returns?

What is the purpose of a marketing funnel?

How do you test for accessibility compliance in a web app?

How would you address a company's declining profits?

What are the key components of a marketing plan?

How do you document a bug when you find one?

How do you design for internationalization and localization?

What is your experience with handling employee layoffs and terminations?

How do you test and optimize ad creatives for better performance?

What are some effective ways to generate leads?

How do you handle salary negotiations to align company budgets and candidate expectations?

What key elements do you look for in a candidate during a phone screen?

How do you handle damage control for viral negative news about a client on social media?

Approach to building and maintaining a positive public image