Interview questions asked at Coinbase

How would you rebrand a company post-scandal?

How do you align PR strategies with a client's brand and business goals?

How do you tailor PR strategies for various audiences or markets?

How would you respond to a security breach?

What steps do you take to ensure software security before deployment?

Describe your workforce planning and forecasting process.

How do you adapt PR strategies during a crisis?

Describe your experience with paid advertising.

What are the key components of a marketing plan?

What is the purpose of a marketing funnel?

What are the key elements of a successful brand strategy?

How do you ensure HR policies comply with labor laws?

Describe your method for handling client crisis.

How do you determine the optimal pricing strategy for a new product?

Describe a complex financial analysis you've conducted and its outcome.