Interview questions asked at IBM

What metrics and methods did you use to measure a campaign's effectiveness

How would you respond to a sensitive customer data breach?

What criteria would you use to decide which positions to cut during layoffs?

Describe your approach in managing a PR crisis with limited information and resources.

How do you align PR strategies with a client's brand and business goals?

Describe your workforce planning and forecasting process.

Describe your press release and media advisory creation process.

Explain your candidate sourcing process for difficult roles.

Describe a situation where you led a team through a change.

How do you balance short-term customer needs with long-term company goals?

Describe handling a high-value customer account and the challenges you faced.

Describe your familiarity with QA methodologies.

Describe your approach to influencer partnerships in PR strategies.

Discuss your experience with HR software and systems.

Describe an instance of adapting a marketing strategy using data insights and its outcome.