Interview questions asked at Sony

What is the process for conducting a risk assessment?

How would you respond to a sensitive customer data breach?

Describe your approach in managing a PR crisis with limited information and resources.

Evaluating PR impact of a client's new policy or product.

How do you align PR strategies with a client's brand and business goals?

What is your approach to conducting a needs assessment for a client?

Describe how you managed a client's negative publicity.

How do you improve an employer's brand to attract candidates?

What steps do you take to ensure consistent messaging across all PR channels?

How do you test and optimize ad creatives for better performance?

What is the purpose of a marketing funnel?

What is your experience with handling employee layoffs and terminations?

How do you balance short-term customer needs with long-term company goals?

Describe your method for handling client crisis.

What criteria would you use to decide which positions to cut during layoffs?