Interview questions asked at Aetna

Describe your approach to exit interviews.

Design a basic version of Twitter with core features.

Describe your strategy to reduce customer churn and its impact.

How do you use customer feedback to improve products?

How do you simplify complex information for a user interface?

How would you revive the marketing strategy of a declining product?

Describe your approach to resolving financial data discrepancies.

What criteria would you use to decide which positions to cut during layoffs?

Describe an instance of adapting a marketing strategy using data insights and its outcome.

How do you develop a go-to-market strategy for a new product in a competitive market?

Explain your candidate sourcing process for difficult roles.

Describe your experience with paid advertising.

What metrics and methods did you use to measure a campaign's effectiveness

Discuss an experience collaborating with other teams to solve a customer issue.

Describe your approach to handling customer pushback on pricing or product changes.