Interview questions asked at Alaska Airlines

Describe your use of A/B testing to improve a design concept.

Describe the normalization process in database design.

Describe how you would renew a contract with a previously dissatisfied customer.

Describe your strategy to reduce customer churn and its impact.

How do you simplify complex information for a user interface?

What methods do you use to stay updated on UI/UX research and trends?

How do you configure a front-end project for multiple languages?

Describe an instance of adapting a marketing strategy using data insights and its outcome.

How would you revive the marketing strategy of a declining product?

How would you use AI in developing a marketing strategy?

Describe your experience with paid advertising.

How do you improve an employer's brand to attract candidates?

How do you manage confidential information in recruitment?

What criteria would you use to decide which positions to cut during layoffs?

Describe your successful email marketing strategies.