Interview questions asked at AlphaSimplex Group

What are the key components of a marketing plan?

How do you test and optimize ad creatives for better performance?

How would you conduct a feasibility study for a merger or acquisition?

What is the importance of crisis communication in PR?

What is a bug tracking system and its importance?

How do you handle damage control for viral negative news about a client on social media?

How do you document a bug when you find one?

Describe your experience with creating performance improvement plans for employees.

Describe your approach to influencer partnerships in PR strategies.

What are the key elements of a successful brand strategy?

How do you maintain relationships with promising but previously unsuccessful candidates?

What key elements do you look for in a candidate during a phone screen?

How do you test for accessibility compliance in a web app?

What is the purpose of a marketing funnel?

Approach to building and maintaining a positive public image