Interview questions asked at AstraZenica

How do you define media relations?

What are the key elements of a press release?

What is the importance of social media in public relations?

How do you maintain stakeholder engagement and buy-in in a high-impact program?

Describe a time you made an unpopular decision. How did you manage and maintain team morale?

How do you integrate new technology into an ongoing program without disrupting progress?

How do you ensure effective knowledge transfer and documentation at the end of a program?

Can you describe a time you led a cross-functional team to achieve a goal?

How do you determine a defect's severity and priority?

How do you balance immediate crisis response with long-term reputation management?

Can you explain the importance of a call to action in marketing?

What steps would you take to implement a new quality control system?

What steps do you take to foster open communication and trust in your team?

What metrics do you use to evaluate the success of operational strategies?

What is the difference between proactive and reactive PR?