Interview questions asked at General Electric

Approach to building and maintaining a positive public image

Approach to cross-browser and cross-device testing

What is your strategy for improving a client's public image in a controversial industry?

Describe a complex financial analysis you've conducted and its outcome.

How would you respond to a security breach?

What steps do you take to ensure software security before deployment?

How do you maintain confidentiality in sensitive recruitment processes?

How do you improve an employer's brand to attract candidates?

How do you develop and nurture high-potential talent?

How would you design a reverse logistics system for handling large volume returns?

How do you manage and mitigate supply chain risks?

How do you test and optimize ad creatives for better performance?

What are the key elements of a successful brand strategy?

How do you adapt PR strategies during a crisis?

How do you align PR strategies with a client's brand and business goals?