Interview questions asked at KPMG

Describe your use of A/B testing to improve a design concept.

Describe your approach to exit interviews.

Describe your strategy to reduce customer churn and its impact.

Design a basic version of Twitter with core features.

How do you simplify complex information for a user interface?

Explain your approach to conducting a financial analysis for a merger or acquisition.

What criteria would you use to decide which positions to cut during layoffs?

Describe your experience with paid advertising.

How do you manage confidential information in recruitment?

How do you develop a go-to-market strategy for a new product in a competitive market?

Discuss an experience collaborating with other teams to solve a customer issue.

Describe an instance of adapting a marketing strategy using data insights and its outcome.

How would you use AI in developing a marketing strategy?

Describe your approach to resolving financial data discrepancies.

Describe your strategy for managing a marketing budget.