Interview questions asked at Marshall Wace

How do you adapt PR strategies during a crisis?

What strategies do you use to keep your email inbox organized?

What is the importance of crisis communication in PR?

How do you handle damage control for viral negative news about a client on social media?

How do you test for accessibility compliance in a web app?

How do you test and optimize ad creatives for better performance?

How do you document a bug when you find one?

What are the key components of a marketing plan?

What is the purpose of a marketing funnel?

How would you design a reverse logistics system for handling large volume returns?

How do you maintain relationships with promising but previously unsuccessful candidates?

Can you explain the difference between sourcing and recruiting?

What steps do you take to ensure consistent messaging across all PR channels?

Approach to building and maintaining a positive public image

Approach to improve retention and reduce churn