Interview questions asked at Peak6

What role do customer personas play in marketing?

What are the key differences between B2B and B2C marketing?

Describe a time you made an unpopular decision. How did you manage and maintain team morale?

What methods do you use to evaluate your sales strategies?

How do you handle a situation where a PR campaign's results are not meeting expectations?

What does a PR agency do?

How do you maintain stakeholder engagement and buy-in in a high-impact program?

Key goals and expectations from this role

Project you are especially proud of and why

Share an experience of receiving negative feedback

What's your biggest weakness

How can you improve yourself

Why explore new job opportunities

Impression aimed for in a new work environment

What qualities make you successful for this position