Interview questions asked at Royal Bank of Canada

What is the importance of crisis communication in PR?

What metrics and methods did you use to measure a campaign's effectiveness

How do you adapt PR strategies during a crisis?

How do you handle damage control for viral negative news about a client on social media?

How do you document a bug when you find one?

How do you test for accessibility compliance in a web app?

What is the purpose of a marketing funnel?

What is your experience with handling employee layoffs and terminations?

Describe your experience with creating performance improvement plans for employees.

How do you test and optimize ad creatives for better performance?

How do you handle salary negotiations to align company budgets and candidate expectations?

How do you maintain relationships with promising but previously unsuccessful candidates?

What key elements do you look for in a candidate during a phone screen?

What is a bug tracking system and its importance?

Approach to building and maintaining a positive public image