Interview questions asked at Arrowstreet Capital

What role do customer personas play in marketing?

What are the key differences between B2B and B2C marketing?

How do you handle a situation where a PR campaign's results are not meeting expectations?

Can you explain the importance of a call to action in marketing?

What methods do you use to evaluate your sales strategies?

What is a PR campaign and its main elements?

How do you ensure effective knowledge transfer and documentation at the end of a program?

How do you stay ahead of PR trends and adapt your strategies?

Key goals and expectations from this role

Project you are especially proud of and why

Share an experience of receiving negative feedback

What's your biggest weakness

How can you improve yourself

What're your expectations

Why explore new job opportunities