Interview questions asked at AT&T

Describe your use of A/B testing to improve a design concept.

Describe the normalization process in database design.

Describe how you would renew a contract with a previously dissatisfied customer.

Design a basic version of Twitter with core features.

Describe your strategy to reduce customer churn and its impact.

How would you improve a manufacturing process efficiency?

How do you simplify complex information for a user interface?

What methods do you use to stay updated on UI/UX research and trends?

Describe your approach to resolving financial data discrepancies.

Describe your experience with paid advertising.

Describe your approach to handling customer pushback on pricing or product changes.

How do you determine the optimal pricing strategy for a new product?

Describe your approach to managing customer complaints and negative feedback.

Describe your strategy for managing a marketing budget.

How do you develop a go-to-market strategy for a new product in a competitive market?