Interview questions asked at Casper

Describe your approach to exit interviews.

Describe your use of A/B testing to improve a design concept.

Example of effectively reaching a specific target audience

How do you engage with passive candidates for future roles?

How would you improve a manufacturing process efficiency?

Describe your strategy to reduce customer churn and its impact.

How do you use customer feedback to improve products?

How do you simplify complex information for a user interface?

How do you determine whether to outsource business functions like customer service or manufacturing?

Describe your successful email marketing strategies.

How would you revive the marketing strategy of a declining product?

How do you improve an employer's brand to attract candidates?

Describe your experience with paid advertising.

Describe an instance of adapting a marketing strategy using data insights and its outcome.

Handling misaligned customer expectations and product capabilities