Interview questions asked at Cruise

How do you engage with passive candidates for future roles?

Describe how you would renew a contract with a previously dissatisfied customer.

How would you design and implement a CDN?

How do you use customer feedback to improve products?

How do you simplify complex information for a user interface?

What methods do you use to stay updated on UI/UX research and trends?

How would you revive the marketing strategy of a declining product?

Describe your experience with paid advertising.

How would you address a company's declining profits?

Describe your successful email marketing strategies.

Describe an instance of adapting a marketing strategy using data insights and its outcome.

How would you use AI in developing a marketing strategy?

Describe a complex candidate negotiation and how you achieved mutual satisfaction.

What criteria would you use to decide which positions to cut during layoffs?

How do you develop a go-to-market strategy for a new product in a competitive market?