Interview questions asked at Cruise

What is your strategy for improving a client's public image in a controversial industry?

What metrics and methods did you use to measure a campaign's effectiveness

Discuss the security challenges in microservices and solutions.

Describe how you integrated technical constraints into your design process.

Explain phishing and employee training methods for threat recognition.

What are the steps to handle a suspected APT attack?

Differentiate between black-box and white-box testing.

How do you improve an employer's brand to attract candidates?

What steps do you take to ensure consistent messaging across all PR channels?

What is the importance of crisis communication in PR?

How would you design a reverse logistics system for handling large volume returns?

What are the key components of a marketing plan?

Describe your approach to influencer partnerships in PR strategies.

Describe your successful email marketing strategies.

Describe a complex financial analysis you've conducted and its outcome.