Interview questions asked at Expedia

What is your strategy for improving a client's public image in a controversial industry?

How do you balance short-term customer needs with long-term company goals?

How do you align PR strategies with a client's brand and business goals?

Describe your approach to resolving financial data discrepancies.

How do you improve an employer's brand to attract candidates?

What are the main responsibilities of a consultant?

Describe how you would conduct a stakeholder analysis for a complex PR campaign.

How do you configure a front-end project for multiple languages?

Describe your workforce planning and forecasting process.

How do you handle damage control for viral negative news about a client on social media?

What steps do you take to ensure consistent messaging across all PR channels?

What is the importance of crisis communication in PR?

How do you manage and mitigate supply chain risks?

How do you create a cohesive visual style guide for a brand?

What criteria would you use to decide which positions to cut during layoffs?