Interview questions asked at Pfizer

How do you test and optimize ad creatives for better performance?

What is your strategy for improving a client's public image in a controversial industry?

What metrics and methods did you use to measure a campaign's effectiveness

Describe your experience with paid advertising.

Describe your approach to managing customer complaints and negative feedback.

Describe your approach in managing a PR crisis with limited information and resources.

Describe how you would conduct a stakeholder analysis for a complex PR campaign.

Differentiate between black-box and white-box testing.

What is a bug tracking system and its importance?

What is the importance of crisis communication in PR?

What is a program manager's role in risk management?

How would you design a reverse logistics system for handling large volume returns?

How do you design for internationalization and localization?

Describe your familiarity with QA methodologies.

Describe a complex financial analysis you've conducted and its outcome.