Interview questions asked at Royal Bank of Canada

What are the key differences between B2B and B2C marketing?

What is smoke testing and when is it done?

What is exploratory testing, and when is it used?

What methods do you use to analyze and improve workflow processes?

Can you explain the importance of a call to action in marketing?

What is a defect lifecycle?

What is the difference between verification and validation in QA?

How do you balance immediate crisis response with long-term reputation management?

How do you handle long sales cycles and keep prospects engaged?

How do you create a recruitment strategy that matches long-term business goals?

Describe a time you managed conflicting interests among stakeholders in a high-stakes PR situation.

What is a PR campaign and its main elements?

Key goals and expectations from this role

Project you are especially proud of and why

Share an experience of receiving negative feedback