Interview questions asked at DE Shaw

What role do customer personas play in marketing?

Can you explain the importance of a call to action in marketing?

What is an ATS and how do you use it in your recruiting process?

Describe a time you managed conflicting interests among stakeholders in a high-stakes PR situation.

What strategies enhance a client's public image after negative publicity?

How do you stay ahead of PR trends and adapt your strategies?

What is a PR campaign and its main elements?

What does a PR agency do?

How do you define media relations?

Key goals and expectations from this role

Project you are especially proud of and why

Share an experience of receiving negative feedback

What's your biggest weakness

How can you improve yourself

What're your expectations