Interview questions asked at General Electric

How do you engage with passive candidates for future roles?

Describe your approach to exit interviews.

Example of effectively reaching a specific target audience

Describe your use of A/B testing to improve a design concept.

Describe your strategy to reduce customer churn and its impact.

Design a basic version of Twitter with core features.

Describe how you would renew a contract with a previously dissatisfied customer.

Describe your process for debugging a failing automated test.

How do you simplify complex information for a user interface?

Describe your successful email marketing strategies.

How do you improve an employer's brand to attract candidates?

How do you determine the optimal pricing strategy for a new product?

Describe an instance of adapting a marketing strategy using data insights and its outcome.

How do you configure a front-end project for multiple languages?

What criteria would you use to decide which positions to cut during layoffs?